Advantages of using WordPress

Have you finally decided to take your business to the next level and perhaps considered creating a new website for your business or personal use? Congrats! You have just landed on the right page. Creating a new website can be both challenging and confusing at times. Probably, you are currently stuck on whether to create a custom web design or simply just use a ready-built platform such as WordPress. Spoiler alert! Did you know that close to 40% of websites on the internet were built using WordPress and a lot of companies would create their website using WordPress just to avoid hiring website designers? It’s hilarious! So, let’s explore some of the benefits of using WordPress.
  1. Easy and quick to install and use. You don’t need any skill to install WordPress, just follow the usual steps and you will be good to go. Overall, WordPress has a very intuitive interface that makes it easy when adding new blog posts, pages, and images on regular basis.
  2. WordPress is user-friendly. WordPress is not only user-friendly to you but also friendly to other electronic devices. Whether building a business website or a personal blog, WordPress provides a simple setup and easy-to-use procedures that everyone will be comfortable working with. Even a first-time user with no experience with website design will enjoy working with WordPress. With more than 50% of the world’s internet traffic coming from mobile devices, it is important to ensure that your website is mobile-friendly. Well, it seems like WordPress took all this into account by providing website designs and themes that are optimized to work well on most types of devices including smartphones.
  3. Functional plugins Other than looking good, WordPress will also allow you to expand your website’s functionality such as adding a calendar, Facebook Fan Box, Video gallery, or Twitter feeds. All these are possible with the use of plugins. Remember to check out the plugin directory offered by WordPress, most of them are free but a few are reasonably priced.
  4. Tons of beautiful themes If you are a business owner then WordPress will be your best choice. With a large number of themes, you can customize your website depending on your needs. I mean, who doesn’t want their website to stand out? I would pick WordPress over custom web design anytime I want to create a new website especially when cost and time are limiting factors.
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Digital marketing essentials

Online presence is crucial for the success of any business today. Unfortunately, a great website is not sufficient without a strong digital marketing strategy. Digital marketing is the backbone of any marketing strategy today. The term “digital marketing” simply refers to the use of online communication tools to reach your desired audience. Overall, the world of online marketing is vast, from Google Ads to social media, and seems endless. However, we are going to focus only on 4 digital marketing essentials that can transform your business.

  1. Content Creation
    Content creation is definitely a key component in digital marketing. Writing relevant information on any topic of your choice organically improves the ratings of your website on search engine optimization (S.E.O) thus your audience will find it easy to access your content.
  2. Social media marketing
    Social media is slowly becoming the next big thing in digital marketing. It has become a more essential space and efficient for marketing content, business, ideas, and more. It is simple and easy to use. All you need is a smartphone that can access the internet and login into various social media platforms such as Facebook, Instagram, or Twitter. With over 3billion people on social media, it has become one of the most effective platforms for digital marketing.
  3. Targeted social media marketing
    Unfortunately, getting into any social media platform does not mean you can start marketing your products or services. You actually need a strategy to maximize social media marketing by identifying a target audience. This can be achieved through Facebook insights, Google Analytics, or analyzing the performance of various websites.
  4. Email marketing
    Well, as much as this is one of the oldest forms of digital marketing, it is still relevant and very effective. It is simple, the customers interested in your business or product will be able to receive notifications through their email once you have an announcement or an upgrade of your product or services.

    Digital marketing does not start and end with what is mentioned above. The world of digital marketing is dynamic and ever-changing. Therefore, you must check out for the next big thing to stay ahead of the game.
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Importance of online presence

Have you ever wondered how businesses are managing to stay afloat during this coronavirus pandemic? Well, the answer is simple; online presence. So, what is an online presence? It simply refers to activities or contents any individual or business has on the internet. There are key steps to a strong online presence. The first is an elaborate website and the other is a relevant social media content strategy. Moreover, search engine optimization of all website content is key. So why is online presence so important?

With the coronavirus pandemic, online presence has never been more critical. Businesses with an online presence enable their client to shop conveniently via the internet. One can order and pay for a good or service online. This reduces physical interactions which translate to reduced new infections.

From an economic perspective, an online presence is important for small to medium-sized businesses. I mean, it offers businesses an opportunity to showcase their products and services in a way that can rival their well-established competitors. With relatively small physical business locations, maintaining social distance as per the Covid-19 protocols may be difficult for small and medium-sized enterprises. However, having an online presence makes it possible to serve several clients simultaneously. Moreover, there are little or no physical interactions!

Additionally, online presence is a cost-effective business model. Most businesses have had to close down due to the effects of the pandemic. Online presence helps cut down on operational costs, which is key for any business affected during the coronavirus pandemic to stay afloat.

In addition to a widened scope of customers, an online presence also provides convenience. One can easily access catalogues, products available in stock, information concerning online payment, and delivery procedures with just a click of a button online. If this is not the definition of convenience then I don’t know what it is.

I cannot stress enough the importance of online presence to a business. Considering the current state of the world, it provides safety, in terms of business, it provides convenience. Furthermore, online presence in the future for all businesses since it increases the client base and at the same time cuts down on operational costs. What else are you waiting for! Create an online presence today and start reaping the benefits!


Reasons why you should prioritise social media marketing

A Direct Sales business that neglects social media marketing is a waste of money today. Yes, you heard me right! As a business owner or a marketing professional, it will be unfortunate not to utilise the power of various social media platforms such as Instagram, Facebook, Twitter, just to mention a few. I mean, is there any other effective way to publicise your business and increase your sales?

Let me explain to you five reasons why you should prioritise social media marketing.

  1. It builds brand awareness and loyalty

    Social networking is a great way to stay in touch with your clients. You may offer information about your everyday life, give advice, show off your products, and create relationships with people by sharing information about your business or your company. The current market is sensitive and I doubt whether a person would buy a product or a service from someone they’ve never met or from organisations they are not unfamiliar with. Awareness is important in marketing, and social media provides just that!

  2. It is cheap and in most cases, it is free.

    There is virtually no cost associated with social media marketing unless you are using celebrity endorsements. Otherwise, maintaining a Facebook page or an Instagram account costs absolutely nothing. Imagine getting in front of tens, hundreds, or even thousands of people for free? That’s the power of social media in marketing.

  3. Word-of-mouth may be amplified with the use of social media.

    Social media marketing can be used to leverage your existing client base. You’ll gain access to a whole new audience by having satisfied customers talk about your products or services. Or let’s put it simply as positive customer reviews. With positive reviews, it is possible to tag people who might be potential clients in one of your business posts and possibly tap into new markets.

  4. Your absence says a lot about you

    To cut the story short, a lack of online presence in today’s market implies that either your business doesn’t exist or the credibility of your products and services is in doubt. I guess that explains why you should prioritise social media marketing.

  5. The majority of your consumers are on social networking sites.

    To put it into perspective, 9 out of 10 potential clients have social media presence and they are active on social networking sites as well. It would be insane not to prioritise social media marketing with such statistics.

    Final words

    Social media marketing presents significant benefits for both startups and established brands. As a business or a marketing professional, it is important to prioritise social media marketing or else you risk losing your probable customers to your competitors. Competition is increasing on social media day by day. The earlier you start the better!
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Why do you need a branding guide?

Has the thought of establishing your company’s marketplace ever crossed your mind? If yes, then I bet you already have a marketing to-do list with brand guidelines not appearing among your top five items. But did you know having brand guidelines is one of the key ingredients for your business success? Whether it is a small startup business or a large corporation you can’t afford to have a comprehensive brand guide document. This brings us to the question; why do you need a branding guideline? Below are reasons to help you decide why you should have brand guidelines. 

  1. Ensure consistency in visual communication.

Every return-buyer craves consistency when purchasing a product or a service. Consistency can either build or damage the credibility of a company because it determines how much trust is placed on your brand. When a customer knows what to expect, they feel comfortable and more likely to spend money on your brand. Having a brand guideline will ensure that your brand is consistent making it reliable. A consistent brand communicates that your company or business takes pride in details. 

  1. Brand recognition 

When speaking of companies like Apple, Nike, or Coca-Cola, what is the first image that comes to your mind? Whatever it is that comes to your mind whether it’s a white tick for Nike or a half-bitten apple for Apple, that’s the power of having a branding guideline. In other words, adhering to your brand guidelines makes your brand more distinguishable. It may take a lot of time, but with proper brand guidelines, you will get there eventually. 

  1. Saves time and effort.

If you ever need to brief your marketing team on a campaign or want to outsource any work design, your brand guidelines will make the process much easier. Just by going through the brand guidelines is enough for a marketer or investor to understand what your brand is all about. It is that simple!

  1. Value

In marketing your brand, it is important to understand the value of your brand and how to use it. Having branding guidelines makes it easier to maintain the integrity and quality of your brand’s image.

Having a strong and consistent brand guideline helps clarify what your business stands for. Actually, it is the best way for a business to communicate its purpose and what it aims to achieve.