Reasons why you should prioritise social media marketing

A Direct Sales business that neglects social media marketing is a waste of money today. Yes, you heard me right! As a business owner or a marketing professional, it will be unfortunate not to utilise the power of various social media platforms such as Instagram, Facebook, Twitter, just to mention a few. I mean, is there any other effective way to publicise your business and increase your sales?

Let me explain to you five reasons why you should prioritise social media marketing.

  1. It builds brand awareness and loyalty

    Social networking is a great way to stay in touch with your clients. You may offer information about your everyday life, give advice, show off your products, and create relationships with people by sharing information about your business or your company. The current market is sensitive and I doubt whether a person would buy a product or a service from someone they’ve never met or from organisations they are not unfamiliar with. Awareness is important in marketing, and social media provides just that!

  2. It is cheap and in most cases, it is free.

    There is virtually no cost associated with social media marketing unless you are using celebrity endorsements. Otherwise, maintaining a Facebook page or an Instagram account costs absolutely nothing. Imagine getting in front of tens, hundreds, or even thousands of people for free? That’s the power of social media in marketing.

  3. Word-of-mouth may be amplified with the use of social media.

    Social media marketing can be used to leverage your existing client base. You’ll gain access to a whole new audience by having satisfied customers talk about your products or services. Or let’s put it simply as positive customer reviews. With positive reviews, it is possible to tag people who might be potential clients in one of your business posts and possibly tap into new markets.

  4. Your absence says a lot about you

    To cut the story short, a lack of online presence in today’s market implies that either your business doesn’t exist or the credibility of your products and services is in doubt. I guess that explains why you should prioritise social media marketing.

  5. The majority of your consumers are on social networking sites.

    To put it into perspective, 9 out of 10 potential clients have social media presence and they are active on social networking sites as well. It would be insane not to prioritise social media marketing with such statistics.

    Final words

    Social media marketing presents significant benefits for both startups and established brands. As a business or a marketing professional, it is important to prioritise social media marketing or else you risk losing your probable customers to your competitors. Competition is increasing on social media day by day. The earlier you start the better!

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