Has the thought of establishing your company’s marketplace ever crossed your mind? If yes, then I bet you already have a marketing to-do list with brand guidelines not appearing among your top five items. But did you know having brand guidelines is one of the key ingredients for your business success? Whether it is a small startup business or a large corporation you can’t afford to have a comprehensive brand guide document. This brings us to the question; why do you need a branding guideline? Below are reasons to help you decide why you should have brand guidelines.
- Ensure consistency in visual communication.
Every return-buyer craves consistency when purchasing a product or a service. Consistency can either build or damage the credibility of a company because it determines how much trust is placed on your brand. When a customer knows what to expect, they feel comfortable and more likely to spend money on your brand. Having a brand guideline will ensure that your brand is consistent making it reliable. A consistent brand communicates that your company or business takes pride in details.
- Brand recognition
When speaking of companies like Apple, Nike, or Coca-Cola, what is the first image that comes to your mind? Whatever it is that comes to your mind whether it’s a white tick for Nike or a half-bitten apple for Apple, that’s the power of having a branding guideline. In other words, adhering to your brand guidelines makes your brand more distinguishable. It may take a lot of time, but with proper brand guidelines, you will get there eventually.
- Saves time and effort.
If you ever need to brief your marketing team on a campaign or want to outsource any work design, your brand guidelines will make the process much easier. Just by going through the brand guidelines is enough for a marketer or investor to understand what your brand is all about. It is that simple!
In marketing your brand, it is important to understand the value of your brand and how to use it. Having branding guidelines makes it easier to maintain the integrity and quality of your brand’s image.
Having a strong and consistent brand guideline helps clarify what your business stands for. Actually, it is the best way for a business to communicate its purpose and what it aims to achieve.